Seasonal HVAC Marketing Tips: Preparing Your HVAC Business for Peak Seasons
We at HomeRank Ads know that HVAC companies can stay on top of marketing in Ontario’s HVAC industry by recognizing the importance of changing seasons and the impact they have on both demand and customer needs. By adjusting your strategy to match seasonal HVAC marketing, you can increase customer engagement and drive more sales. Here are several ways you can take advantage of the seasons to optimize your HVAC business marketing:
1) Send Seasonal Newsletter Reminders
2) Update Your Website with Seasonal Promotions and Information
3) Leverage Social Media for Seasonal Content
4) Offer Seasonal Discounts and Promotions
With a new season constantly around the corner in our 4-season province, there is always a way to get ahead. If you need help with your digital marketing strategies, contact us at HomeRank. We help customers rank online, increase traffic, and gain more leads.
Seasonal HVAC Marketing Tips
1) Send Seasonal Newsletter Reminders
Preemptively sending seasonal reminders via email newsletters can keep your brand top of mind and help drive the following:
Proactive Service Bookings
Equipment Upgrades
Sales
You can build urgency and provide useful information to your customers about maintaining their HVAC systems or preparing for the upcoming weather changes.
Here are some examples of seasonal HVAC marketing email newsletters your HVAC company can send out:
Spring
Spring is a great time to send out an air conditioning maintenance reminder. Here is a basic outline for your email.
Subject: "Get Ready for the Heat! Pre-Summer AC Check-Up"
Body:
"Spring is here, and before the summer heat arrives, make sure your air conditioner is ready to keep you cool! We’re offering an exclusive AC Maintenance Special to prepare your system for the hot weather ahead. Don’t wait until the first heatwave – schedule your appointment today and enjoy peace of mind all summer long!"
Summer
In the summer, you can send out an email about emergency services and tips. Here is what your email might include:
Subject: "Summer Heat Can Be Unpredictable – Ensure Your AC is Ready!"
Body:
"Ontario summers can be brutal, and the last thing you want is an AC breakdown in the middle of a heatwave. Now is the time to check your system before it fails! Our technicians are available 24/7 for emergency service. Plus, we’ve got helpful tips on how to keep your home cooler and reduce energy costs."
Fall
As you know, Fall is when everyone starts thinking about when they should turn on the heat. So, ideally you'll want to send an email about furnace maintenance. Again, here is an example of what you could include in your email:
Subject: "Is Your Furnace Ready for the Cold? Book Your Pre-Winter Tune-Up Today!"
Body:
"As temperatures begin to drop, it’s essential to make sure your furnace is in top condition. Don’t wait until the first snowstorm to find out your heating system isn’t working! Book a furnace tune-up now, and enjoy reliable warmth all winter. Plus, save 10% if you schedule your service before [insert date]!"
Winter
No one wants to be without heat in the thick of winter, so this season should include an email about emergency heating services. Here are some suggestions for the subject and body of a winter email:
Subject: "Cold Weather Emergency? We’re Here for You 24/7!"
Body:
"Winter in Ontario can be unforgiving, and heating issues can strike at the most inconvenient times. We’re ready to respond to any emergency heating needs with our 24/7 service. If you’ve been noticing strange sounds or inconsistent heating, don’t wait – give us a call for a fast, reliable fix."
Remember, you don’t have to start by sending out emails every week. Start quarterly and make sure you cover the four main seasons with important seasonal HVAC marketing emails and reminders.
2) Update Your Website with Seasonal Promotions and Information
Here is an example of a seasonal announcement on the home page of Ideal Heating & Air Conditioning’s website.
Image Source: Screenshot from Ideal Heating & Air Conditioning
Your website is often the first place potential customers will visit, so it’s crucial to ensure your homepage reflects the season and addresses customers' immediate needs.
Seasonal Website Updates
Spring/Summer
As we touched on earlier, you’ll want to feature air conditioning services, cooling system upgrades, and maintenance tips prominently on the homepage during the spring and summer seasons. Consider adding a "Book Your AC Tune-Up Today!" call to action button that leads directly to an easy online scheduling page.
Examples:
In the Spring, add a banner promoting "Spring AC Maintenance Special: Ensure Your Comfort for the Summer Ahead!" and link it to a dedicated page with more information and booking options.
Fall/Winter
As the weather gets cooler, highlight furnace maintenance, energy efficiency tips, and emergency heating services. You can also promote relevant equipment like high-efficiency furnaces and smart thermostats with a clear call to action to schedule a free estimate or consultation.
Examples:
In the Fall, add a line that says, "Is Your Furnace Ready for Winter? Get a 10% Discount on Pre-Season Furnace Tune-Ups" with a link to your booking page.
In the Winter, display a large banner saying, "Emergency Heating Service Available 24/7 – Call Now for Fast, Reliable Service!" with a phone number and service details. Remember, your phone number is key as people want to speak with you or your technicians immediately during an emergency!
3) Leverage Social Media for Seasonal Content
Don’t forget to update your social media sites with seasonal content or even fun updates to keep your business fresh in your customers’ minds.
Image Source: Screenshot from Service 1st Heating and Cooling’s Facebook Page
In addition to email and website updates, use your social media platforms to share relevant, seasonal content. This could include the following:
Tips
Promotions
You could also include fun or educational facts about the season's impact on HVAC systems or highlight a project on your Facebook, YouTube or Instagram account.
Examples of Social Media Posts
Spring
Share a post on why spring is the best time to have your AC serviced and how it can help save on energy bills during the summer.
Example post: "Spring cleaning isn’t just for your house – it’s time to clean your AC, too! Book your AC maintenance today and be ready for summer heat. #HVAC #Ontario #ACmaintenance"
Fall
Highlight energy-saving tips for the colder months and how scheduling a furnace tune-up now can prevent winter headaches.
Example post: "Don’t wait for the snow! Ensure your furnace is running smoothly with a pre-winter tune-up. Book now and save 10%! #WinterReady #HVAC #FurnaceCheck"
Winter
Share emergency heating tips and promote your 24/7 service availability.
Example post: "Frozen pipes? No heat? We’re here for you 24/7 this winter. Call us for fast, reliable service. #EmergencyService #WinterHVAC"
4) Offer Seasonal Discounts and Promotions
If you offer seasonal promotions or discounts, be sure to advertise it throughout your seasonal HVAC marketing.
Image Source: Screenshot from Generations Heating & Air Conditioning
Depending on your pricing strategies and stock, you could also offer time-sensitive seasonal promotions or discounts to incentivize customers to book services before the demand spikes. For example, you could offer early-bird discounts on heating system maintenance before winter sets in or special deals on air conditioners in the spring.
Spring Promotion
Possible marketing messages might include: "Get Your AC Ready for Summer – Save 15% on Maintenance Services Through [Date]."
Fall Promotion
Possible marketing messages in the fall might include: "Pre-Winter Furnace Tune-Up – Save 10% on Your Service Through [Date]."
5) Engage in Community Events
Even if you or a staff member from your HVAC business can’t make time to attend community events, consider being a sponsor so your presence is visible.
Image Source: Screenshot from Sporfie
While it may be a challenge to find the time, consider participating in local events or community initiatives tied to seasonal needs. For instance, you could offer free home HVAC assessments at a local event or create a seasonal giveaway where customers can win a free HVAC inspection or maintenance service.
And, even if you can’t find the time to attend a community event, you can still be a sponsor so your name is out there and visible among the local community. You’ll often see companies advertised on billboards throughout local arenas and stadiums. This is a great way to be top of mind!
By strategically taking advantage of the seasons, you not only stay ahead of the competition but also offer value to your customers. Proactively reaching out to them with timely reminders, updating your website, leveraging social media, and running seasonal promotions ensures that your HVAC business stays relevant year-round.
By offering informative blogs, digital marketing services, and Google Ads management, HomeRank Ads wants to help your HVAC company get ahead. With over 15 years of marketing experience, we help local HVAC service providers. Contact us to get started with your digital marketing.
