Window and Door Magazine
When it comes to advertising your window and door business, it is crucial to have a well-thought-out marketing strategy in place. A window and door magazine is an effective way to not only promote your business but also to stay updated with the current trends in your industry.
Not sure which window and door magazine to choose? We’ve compiled a list of the top window and door magazines in Canada and the US. As a bonus, we’ve also provided a list of online marketing channels for your window and door company.
Click on each link to jump ahead!
A) Content Creation Services for Websites
B) Google Ads Services (Search and Local Service Map Ads)
C) Services and Tools That Help Collect Google Reviews
Do you need more help advertising your window and door company? HomeRank Ads has you covered. Learn about our marketing services by getting in touch now.
Which Window and Door Magazine Is Right For Your Business?
There are many options for advertising in a window and door magazine. Choosing the right one for your business takes time, so we’ve put together a list of the best industry magazines in Canada and the US.
1. Window and Door Magazines - Canada
A) Fenestration Review
Printed twice a year, Fenestration Review is Canada’s go-to magazine for the window and door industry, dedicated to helping Canadian fenestration fabricators and dealers improve their businesses.
This window and door magazine brings the window and door community together with:
Industry news
Company profiles
Codes and standards updates
Technical discussions
Technology reviews
Expert opinions
Informative articles
Funded by the Government of Canada, Fenestration Review is also proudly endorsed by Fenestration Canada and the Siding and Window Dealers Association of Canada.
While pricing isn’t mentioned on their website, advertising and sponsorship opportunities are available. For more information, click here.
Fenestration Review prides itself on being Canada’s Window and Door Magazine.
B) Glass Canada
Glass Canada serves as the voice for the architectural glass industry in Canada, connecting workers across the entire country, such as:
Glazing contractors
Glass fabricators
Building engineers
Architects
Specifiers
Printed quarterly, Glass Canada aims to educate, inform and drive business connections with:
Topical features
Industry profiles
Technical discussions
Spicy opinions
Latest news and advertising from the nation’s top suppliers.
Glass Canada is another window and door magazine funded by the Government of Canada. They also host Top Glass, Canada’s trade show and conference for the architectural glass industry, in Mississauga, Ont. every April.
To advertise your window and door company, click here.
Glass Canada aims to educate, inform and drive business connections within the architectural glass industry in Canada
C) Canadian Window and Door Mag
Canadian Window and Door Mag's mission is to inform the Canadian Fenestration Industry of events, product developments and news as it happens.
This publication is distributed nationally to all window and door manufacturers, window dealers, glazing contractors, and curtainwall manufacturers in Canada and is printed twice a year. The magazine is supported by window and door-related associations such as:
Advertising contact information can be found on their homepage.
Canadian Window and Door Mag is a window and door magazine distributed to those in the industry.
D) Glass Magazine
Glass Magazine, the Glass and Glazing Authority, provides comprehensive coverage of the architectural glass and metals industry. It is produced by the National Glass Association and caters to:
Glazing contractors
Full-service glass companies
Fabricators
Manufacturers
Architects
It is published eight times a year, providing essential insight into industry trends, new product introductions, and news and market intel.
Advertising information can be found here.
Glass is a window and door magazine catering to businesses in the US.
2. Window and Door Magazines - US
A) Door and Window Market (DWM)
With 30,306 subscribers, Door and Window Market (DWM) is the largest publication serving the door and window industry. Their content includes:
Market developments and trends
New technologies
Best practices
Current events that impact the door and window industry.
This window and door magazine also addresses issues impacting businesses, such as:
Government regulation
Energy efficiency
Operating in an increasingly competitive marketplace
And many others!
DWM has earned more than a dozen awards, including 2002’s “Best New Publication of the Year” in the Eastern Region of the United States from the American Society of Business Publication Editors.
Learn more about advertising with DWM here.
DWM is the largest window and door magazine in the US.
B) USGlass Magazine
USGlass has the largest circulation of any glass magazine in the world, strictly serving the architectural glazing industry. This window and door magazine addresses various aspects of the architectural glass and metal industry, such as:
Manufacturing
Fabrication
Distribution
Installation
USGlass has the most experienced editorial team, with a combined total of more than 100 years in the glass industry.
For more information about advertising with USGlass Magazine, fill out their contact form.
USGlass is the #1 Architectural Glass Industry Magazine.
3. Online Marketing Channels
While advertising in print is a great way to promote your window and door business, a strong marketing strategy also includes online channels. Here are some ideas that you can incorporate into your plan.
A) Content Creation Services for Websites
Whether you want to advertise in a window and door magazine or online, make sure your content is current and relevant.
Content creation services for websites play a crucial role in marketing for several reasons:
SEO Optimization:
Search engines prioritize current and relevant content. Regularly updating your website with valuable content improves its search engine ranking, making it more likely that potential customers will find your site.
Establishes Authority and Expertise:
Well-researched and informative content helps establish your business as an authority in your industry. When customers see you as an expert, they are more likely to trust your products or services.
Enhances User Experience:
Clear and concise content makes it easy for visitors to navigate your site, find information, and understand what your business offers..
If you need help with content creation for your company’s website, reach out to Profitworks today!
B) Google Ads Services (Search and Local Service Map Ads)
Google Ads can be overwhelming, so reach out to the experts at HomeRank Ads
Google Ads, including search and local service map ads, are important for marketing your business. Here’s why:
Targeted Advertising:
Google Ads lets you target specific keywords, demographics, locations, and interests. This makes it more likely that your ads are shown to the most relevant audience, including potential customers.
Local Business Visibility:
Local service map ads are helpful for businesses targeting local customers. These ads appear in Google Maps and local search results, making it easier for users to find and contact local businesses.
Adaptable Campaigns:
Google Ads allows you to quickly adapt your campaigns based on performance. If certain keywords or ad placements are not generating your desired results, you can adjust your campaign strategy.
If you are looking for help with your Google Ads campaign, talk to the professionals at HomeRank Ads!
C) Services and Tools That Help Collect Google Reviews
Review management tools help you collect feedback from your customers.
Google Reviews are a great way to collect feedback about your business and including positive reviews in your marketing strategy helps generate trust in potential customers. Here are some tools to get you started:
Tagbox
Tagbox is a review management tool designed to streamline the process of collecting and syndicating reviews. Reviews collected can be displayed on various marketing fronts such as social media, web pages, and emails. They can also be integrated with all CMS platforms and email platforms.
NiceJob
Affordable and simple to use, Nicejob collects the highest ratings from your most satisfied customers.
BirdEye
BirdEye is one of the most widely used tools worldwide and is an expert in gaining customer insights.
Collecting Google Reviews might seem like a lot of work, but a good review management tool will help lighten the load.
D) Video Content Creation Services
Videos are a fantastic way of providing visuals and audio for your customers.
Well-made videos can provide a compelling visual about your business. Here’s why:
Attention-Grabbing:
Videos are highly engaging and can often capture the audience's attention more effectively than text or images. Dynamic visuals, combined with audio, create a more immersive experience for your potential customers and can help provide clear and concise messaging.
Social Media Visibility:
Social media platforms prioritize video content, plus users are more likely to share videos than other types of content. A video content creation service can craft shareable, engaging videos that boost your brand's visibility on platforms like Facebook, Instagram and TikTok.
Demonstrates Products and Services:
If your business offers products or services, videos are a great way to show off your skills! Product tutorials, demonstrations, or customer testimonials captured on video are a fantastic way of providing visuals and audio for your customers.
Creating and editing videos can be overwhelming, so it’s a great idea to hire a professional video content creator.
E) Social Media Ads
Just like a window and door magazine, social media ads help reach your target audience.
Advertising on social media sites is an easy way to engage with your target audience. Here are some benefits of using social media ads in your marketing strategy:
Engagement and Interaction:
Social media ads are designed to promote engagement. Users can like, share, comment, and click on ads, providing a direct way for brands to interact with their audience. This helps build a community around your brand, making your customers feel connected to your business.
Creative Flexibility:
Depending on the platform, images, videos, carousels, and slideshows can all be used in social media ads. This helps advertisers experiment with different ad formats and messaging and keeps the content fresh and engaging.
Influencer Collaborations:
Partnering with influencers can help amplify brand messages and reach new audiences. Social media platforms enable collaborations with influencers in your industry, allowing businesses to take advantage of the influence of trusted and popular individuals.
Want to capture your customers’ attention with social media ads? Relevantly has over 15 years of marketing experience and is committed to seeing your business flourish!
F) Email Marketing
Email marketing provides a direct line of communication with your subscribers.
Email marketing provides a way to stay in contact with your subscribers. Here’s why it’s so effective:
Direct Communication:
Email marketing gives you a direct line of communication with your audience. Messages are delivered straight to a subscriber's inbox, allowing you to reach customers without relying on algorithms.
Opt-In Model Enhances Engagement:
This type of marketing relies on your audience signing up to receive your emails. Your subscribers tend to be more engaged and receptive to your messages. This opt-in model helps ensure that your emails are reaching people genuinely interested in your products or services.
Cost-Effective:
Compared to other advertising options, email marketing is cost-effective. It requires relatively low investment in terms of resources and tools, making it accessible to businesses of all sizes.
Need help to stay in contact with your target audience? Profitworks offers a variety of services, including email marketing. Contact Profitworks today!
Trust HomeRank Ads For Your Window And Door Company Marketing Needs
Still uncertain about managing marketing for your window and door company? For expert assistance reach out to HomeRanks Ads today. Our experienced team works with various businesses and industries, including:
HVAC companies
Real estate companies
Window and door companies
At HomeRank Ads, we offer services such as:
Google Display Ads
YouTube Ads
Google Map Ads
Google Search Ads
And more!
Contact us now to discover more!
