HomeRank: Your Google Ads Specialist For Home Improvement Businesses
Google ads are one of the best ways to get your business noticed and generate new leads. When you choose to work with a Google ads specialist, you can ensure you’re getting the most out of your marketing budget.
Ready to learn more? Click on a menu item to jump ahead to a specific section:
1. What is a Google Ads Specialist?
2. Does My Business Need Google Ads?
3. What Kinds of Google Ads Are Available?
4. Why Choose HomeRank Advertisements?
Continue reading below to learn more about each of the topics above, or contact the team at HomeRank Ads today to find out how you can get started.
What Is a Google Ads Specialist?
A Google ads specialist is a marketing business or individual who has experience creating, running, and analyzing Google advertisements for other businesses.
Many small businesses choose to outsource their marketing to an ad agency, as business owners simply don’t have the resources or time to invest in their own marketing strategy.
Some marketing companies offer a wide range of services, such as SEO, social media marketing, and print marketing. However, other marketing businesses choose to focus on just one marketing element.
While this means that a Google ads specialist business doesn’t offer a wide range of services, the benefit is that this allows the business to become experts in the field and offer exceptional advertising services.
Some ads specialists, like HomeRank, also choose to focus on a single industry. This specialization allows businesses like us to get to know a particular industry inside and out, and ensure that clients always receive the absolute best and most up-to-date marketing strategies in the business.
Does My Business Need Google Ads?
It is safe to say that all businesses can and do benefit from Google ads. Did you know that 80% of businesses across the world use Google to advertise their products and services?
Home improvement businesses such as HVAC companies, home builders and sellers, and window & door businesses, typically operate within a fairly small service area. As well, lots of homeowners will look for these services via online search.
Google ads ensure that when someone searches for services that your business offers, your website will show up right away. For example, if you own an HVAC company in Toronto, and someone types in “HVAC company near me” or “New air conditioner Toronto,” your business could be the first thing they see when they type these search terms on Google.
When a homeowner types a search phrase into Google, Google Ads ensures your business shows up right away to those in your service area
One of the reasons why so many businesses choose to use Google ads is because they work. The average click-through-rate (CTR) of a Google ad that appears in the #1 position is 7.94%.
This means that if your ad appears in the #1 spot on Google, of all the people who search for a related term, almost 8% of them will click to your website.
When you realize that there are 5.6 billion Google searches per day, that could mean hundreds or even thousands of clicks to your website while an ad runs.
What Kinds Of Google Ads Are Available?
When it comes time to set up your ads, your Google ads specialist should go over the common types of ads available. Each one has its own benefits and may work better depending on your particular goals and business type.
Google Search Ads
Example of a search ad for home builders
Google search ads are probably the type of advertisement you think of when you hear the term “Google ads.” They are the advertisements that appear on Google search when someone types in a particular search term. They are the first search results that appear, and have a small “Ad” tag beside them so that you know they are paid advertisements.
Google Display Ads
Google Display ads may show on the side of websites such as blogs, Gmail, and more
Google display ads appear may appear on the sidebar of certain websites that have partnered with Google. You may find them on certain blogs, shopping sites, and sites that Google owns such as Gmail. Unlike search ads, display ads allow for a bit more creativity! With display ads, you can create attractive imagery as it allows you to include pictures, headlines, and more.
YouTube Ads
YouTube ads may display at the beginning of a video
If you use YouTube to watch online content, then it’s likely you’ve seen your fair share of YouTube ads. As YouTube is owned by Google, YouTube ads are technically a type of Google ads! Many YouTube ads will display before a video. Some of them are skippable after a certain amount of time (such as 5 seconds), while there are others that do not allow you to skip. Other YouTube ads may display in the righthand sidebar at the top of the video recommendations list.
Google Map Ads
Google map ads will display your business in the first position when someone searches for local services that your business offers
Google map ads (also called local search ads) allow your business to show up on Google maps when someone searches for local services or stores. For example, if someone typed in “Air conditioner repair Kitchener,” and you are an HVAC company located in Kitchener, your business could be the first to show up on Google maps. Since a lot of homeowners will look at information like Google reviews and business location, Google map ads are an excellent choice for home repair and improvement companies.
Trust HomeRank As Your Google Ads Specialist
If you are looking for a Google ads specialist for your home repair or improvement business, you can rely on the experts at HomeRank Ads.
At HomeRank, our team has over 15 years of marketing experience - many of those years spent working with businesses in the home improvement, repair, and selling industries including:
Local real estate agents
Custom home builders
Tiny home & shed manufacturers
HVAC companies
Landscapers
Window & Door Installers
Home renovations companies
Window treatment businesses
And more!
We began HomeRank Advertisements after working with dozens of these businesses and realizing the need for a company who specializes in advertising for home improvement businesses.
We have heard the unique challenges (and triumphs!) that companies within these industries face, and are excited about working together to help your small business grow.
At HomeRank, our team has worked with businesses across the home improvement, selling, and repair industries for over 15 years
When you choose to work with HomeRank, you’ll get a personalized marketing strategy and experience. HomeRank is a small business - which means we have a small team of dedicated marketing professionals who will work personally with you every step of the way.
When you call our team, you will be able to speak directly to those who work on your account - any questions you have can quickly be answered by your assigned account manager, who is available to you throughout the week during business hours.
Contact us now to see how we can work together!
HomeRank: Your Trusted Google Ads Specialist
You can rely on the experienced team at HomeRank to help you get started on your google advertising strategy today. We will carefully craft your Google ads and consistently analyze each one to ensure that you always get the most out of your advertising budget. We look forward to working with you!
