Digital Marketing for Window and Door Companies
We live in an era where all kinds of businesses are making their presence known online, and as a result, are building relationships with their current customers, targeting new consumers and growing their businesses. This is why digital marketing for window and door companies is so important. Customer behaviour and preferences are ever-changing and window and door businesses need to keep up. If you want to grow your business with newer customers, it is imperative to have a digital marketing strategy, and window and door companies are no exception.
Whether you’re a seasoned digital marketer or this is a new venture for you, click on the corresponding links for strategies, tips and insight that can help you make your presence known in the digital marketing world.
What Marketing Strategies Typically Work Best for Window and Door Companies?
How to Do Digital Marketing for Local Window Businesses Using Google Ads
Want to grow your window and door business through digital marketing? Let us take care of your google ads!
Digital Marketing For Window and Door Companies - Strategies and Tips
1. How Do You Market Windows And Doors?
Continue reading for strategies on digital marketing for window and door companies!
The first step in bringing your business to the digital marketing world is accepting that it is imperative to your growth. We live in a world with the relentless advance of technology, so to grow your business means to be a part of it. The next step is to figure out how to market windows and doors. If you’re new to marketing your window and door business online, you may be asking these questions:
Where do I start?
How will I have time for this?
How do I market windows and doors?
It’s helpful to start small (while still maintaining and prioritizing the importance of digital marketing) and add more marketing strategies as you become more familiar with the digital domain. Hiring a separate company to do some or all of your digital marketing can help you with where to start based on what’s right for you. They may suggest Search Engine Optimization (SEO), email marketing, social media marketing, website optimization or Google ads! Contact Homerank ads to start Google ads digital marketing for your window and door business!
A) Pay-Per-Click Advertising
Pay-per-click advertising (PPC) is a digital marketing model in which advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically. These ads appear on search engine results pages, like Google, or on websites where advertisers pay for ad placement.
There are several advantages to PPC advertising:
Immediate results: PPC ads can drive traffic to your website soon after launching a campaign.
Targeted advertising: Ads are based on factors like keywords, location, demographics, interests, and behaviour, ensuring that ads are shown to relevant audiences. They also provide detailed analytics and performance metrics, allowing advertisers to track the effectiveness of their campaigns.
Control over budget and spending: Advertisers have control over their PPC budget and can set daily or monthly spending limits. They can also adjust bids and allocate more budget to high-performing campaigns.
Overall, using Google Ads and PPC is a great way to start digital marketing for window and door companies.
PPC Advertising can help your target audience discover your window and door company.
B) Search Engine Optimization
Search Engine Optimization (or SEO) is the process of using relevant keywords that people search and making website content that targets those keywords. This ensures you are found easier on Google, especially for the target consumers in your area. SEO is important for every business, as it gives your business a more prominent online presence and generates traffic to your website.
SEO uses various strategies and techniques, including:
Keyword research: Identifying the words and phrases that people use when searching for information related to your windows and door company.
On-page optimization: Optimizing the content, structure, and HTML code of web pages to make them more relevant and accessible to search engines.
Off-page optimization: Building backlinks from other reputable websites to improve the credibility of your site.
SEO is an important part of marketing your window and door companies as it helps get your business front and centre to those looking for your services.
SEO ensures you are found easier on Google, especially by the target consumers in your area.
C) Email Marketing
Email Marketing is a form of front-of-mind marketing that constantly reminds your current or new customers not to forget about your business. It includes sending emails monthly or quarterly showing new trends, promotions, sales, or offers. Some consumers may not see your ads, or your social media, or remember your business, but if they are on your email list they are sure to be reminded every so often that you are there and you are keeping up with new trends and offering new promotions!
Here are some tips to effectively implement email marketing:
Build A List: Begin collecting email addresses from website visitors, customers, and leads. Offer incentives such as discounts, free resources, or exclusive content to encourage sign-ups. Make sure you follow the current laws on email collection from your country - in Canada, it’s called CASL and you can learn more about it here.
Design mobile-friendly emails: Optimize your email templates for mobile devices to ensure they display properly and are easy to read on smartphones and tablets. Most email marketing platforms offer responsive design templates that automatically adjust to different screen sizes.
Automate your campaigns: Set up automated email workflows such as welcome emails, abandoned cart reminders, birthday greetings, or post-purchase follow-ups. This helps you deliver timely and relevant messages to your subscribers based on their actions or behaviour, saving time and increasing efficiency.
Email marketing is an effective strategy to reach people who are already invested in your window and door company.
Include email marketing in your strategy to get a strong ROI.
D) Social Media Marketing
You can advertise on social media sites like Facebook, Instagram and Pinterest by creating visually appealing content. If a user sees something intriguing on social media, they may follow through to your profile and find another promotion that peaks their interest. You can also choose paid advertising on social media, which can also be effective in reaching customers who often search for window and door companies.
Here are ideas on how to effectively implement social media marketing:
Set clear goals: Define specific, measurable objectives for your social media marketing efforts, such as increasing brand awareness, driving website traffic, generating leads or boosting sales.
Create a content strategy: Outlines the types of content you will create, how often you will post, and the tone and style of your messaging. Create a content calendar to plan and organize your content in advance. Make sure you create engaging, relevant, and valuable content that educates, entertains, or inspires your audience. Use a mix of text, images, videos, infographics, and other multimedia formats to keep your content diverse and engaging.
Engage with your audience: Foster meaningful interactions with your audience by responding to comments, messages, and mentions. Encourage conversations, ask questions, and solicit feedback to create a sense of community around your brand.
Overall, social media marketing allows you to create a connection with your audience by using compelling content and engagement.
Social media marketing provides your target audience a glimpse into what services your company can offer.
E) Web Design
In this day and age, it’s imperative to have a professional and informative website. Creating a good website for your window and door company involves several key elements to ensure it is effective, engaging, and user-friendly.
Here are some factors to consider when designing your website:
A Call to Action (CTA): Define the goals of your website and identify your target audience. Your website should cater to the needs and preferences of your intended audience. It should also convey the action that you would like your visitors to take. Do you want them to fill out a contact form? Call about your services? This should be clear to the user.
A user-friendly experience: Create a clear sitemap and outline the content you want to include on your website. Organize the content logically to make it easy for users to navigate and find the information they need. Make sure your website is mobile-friendly and accessible across different devices.
Compelling visuals: Use high-quality images, videos, and graphics to enhance the appeal of your website and engage users. Visual content can help convey your brand message and make your website more memorable
Your website should contain a clear CTA and provide a user-friendly experience for those who visit.
A good website should include compelling visuals and be easy to navigate.
F) Content Marketing
Content marketing can include various forms such as blog posts, articles, videos, podcasts, infographics, social media posts, e-books, whitepapers, webinars, and more. The content created should align with the interests, needs, and preferences of the target audience, addressing their pain points and providing solutions or insights that establish the brand as a trusted authority in its industry.
Key components of successful content marketing include:
Quality Content: Content must be high-quality, relevant, and valuable to the audience it's intended for. It should be engaging, informative, and resonate with the audience's interests and needs.
Consistency: Consistent publishing of content helps maintain audience engagement and reinforces brand visibility and authority over time.
Distribution and Promotion: Content needs to be effectively distributed and promoted across various channels to reach the target audience, including social media, email newsletters, SEO, influencer partnerships, etc
There are many types of content marketing, so choose a medium that is fitting for your business.
Content marketing can showcase your expertise in the window and door industry.
2. What Marketing Strategies Typically Work Best for Window and Door Companies?
Contact HomeRank Ads for help with Google Ads!
A window and door company is not a business that a customer is going to frequent weekly, like a grocery or department store. But it is important to constantly remind consumers of your window and door business so that when they do need windows or doors, they remember your business.
The strategies that are effective for window and door companies are those that target your preferred audience and keep you in the back of their minds. These could include:
A) Google Ads
Google Ads is an online advertising platform developed by Google that allows businesses to create and run ads on Google's search engine results pages (SERPs), websites within the Google Display Network, YouTube, and other partner sites.
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.
Google Ads are an integral piece in digital marketing for window and door companies as they reach people who are actively searching for services that your business provides. One of the best ways to optimize Google Ads is to direct your target audience to what is known as a landing page.
Why Use Landing Pages For Your Google Ads?
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It's designed with a single focused objective, typically to convert visitors into leads or customers.
Landing pages should be streamlined to guide visitors toward taking a specific action, such as filling out a form, making a purchase, or signing up for a newsletter.
Some key characteristics of a landing page are:
Minimal Distractions: Landing pages tend to have minimal navigation and distractions to keep visitors focused on the main objective. Extra information that could divert attention away from the CTA is usually avoided.
Relevant Content: The content on a landing page is highly relevant to the ad or marketing message that led the visitor there. It should align closely with the visitor's expectations and provide information that reinforces the objective and encourages action.
Form or Opt-in: If the goal of the landing page is to capture leads, a form or opt-in section is typically included where visitors can provide their contact information. This can sometimes be in exchange for something of value, such as an e-book, webinar, or free trial.
Overall, landing pages allow marketers to drive targeted traffic to specific offers or promotions and capture valuable leads or sales effectively.
B) Search Engine Optimization
If you are struggling to get leads from your website, you might want to focus on Search Engine Optimization (SEO). This will help you outrank your competition and be the first window and door company your target audience sees.
SEO, however, can be difficult for businesses to master. Here are some common challenges that could be hurting your marketing:
Algorithm Updates: Search engines like Google frequently update their algorithms, which can impact website rankings. Adapting to these changes and ensuring compliance with new guidelines can be challenging for businesses, especially if they're not familiar with SEO best practices.
Competition: In competitive industries, outranking competitors for high-value keywords can be challenging. Competing with established businesses that have strong online presence and high domain authority requires strategic SEO tactics and consistent effort.
Keyword Research and Targeting: Identifying the right keywords to target can be tricky, especially for businesses in niche industries or with limited resources. Conducting thorough keyword research and selecting relevant keywords with adequate search volume and manageable competition is essential for effective SEO.
For example, if your window and door company is based in the Waterloo area, you could use a keyword such as “window and door company Waterloo.”
Addressing these SEO challenges requires a combination of technical expertise, strategic planning, continuous monitoring and adaptation. Working with experienced digital marketing agencies can help businesses overcome these challenges and generate more leads.
Email marketing helps you stay in touch and build relationships with people interested in your services.
C) Email Marketing
Email marketing is a strategy that involves sending targeted emails to a group of subscribers or customers with the goal of promoting products, services, or content, building relationships, and driving conversions. Here are some tips on how to best email marketing for your window and door company:
Include Clear Calls-to-Action (CTAs): Every email should have a clear and compelling call-to-action prompting recipients to take the desired action, whether it's to visit your website, request a quote or schedule a consultation. Use eye-catching buttons and links to drive clicks.
Showcase Your Products and Services: Use email marketing to showcase your range of windows and doors, highlighting key features, benefits and customization options. Include high-quality images, videos, and interactive content to engage recipients and encourage them to explore your products further.
Personalize Your Emails: Use the recipient's name in the subject line and throughout the email, tailor content based on their preferences and behaviour, and incorporate content such as product recommendations, services or personalized offers.
By implementing these strategies effectively, you can leverage email marketing to generate more business for your window and door company, nurture relationships with prospects and customers, and drive conversions and revenue.
D) Social Media Marketing
Social media marketing can be a valuable tool for window and door companies to reach and engage with their target audience, showcase their products and drive business growth. Here are some strategies for leveraging social media effectively:
Choose the Right Platforms: Focus your efforts on social media platforms that are most relevant to your target audience and industry. Platforms like Facebook, Instagram, Pinterest, and LinkedIn are popular choices for home improvement businesses.
Educate and Inform: Provide valuable content that educates and informs your audience about topics related to home improvement, energy efficiency, security and design trends. Share tips, how-to guides, infographics, and articles to position your company as a knowledgeable resource in the industry.
Share Customer Stories and Testimonials: Highlight customer stories, testimonials, and case studies to build trust and credibility. Share success stories of how your window and door solutions have improved the lives of homeowners or enhanced the aesthetics of properties.
Just like the other marketing channels, using social media platforms can be a great way to drive prospective clients to your website, encouraging them to fill out contact forms, request quotes and learn about in-home evaluations.
3. How Do Window Companies Reach Customers?
Continue reading to find tips on how you can reach customers!
In the same way that you compete with window companies in the real world, even more so you compete for a presence online. Now instead of competing with window companies in your immediate area, you compete with any window companies consumers can find that meet their needs. So how do you make your window business unique online? First, you must identify your target audience by asking the following questions:
Who are your best customers?
Who makes you the most profit?
How can you tailor your products to best suit the needs of these types of customers?
For example, maybe the customers that are best for your business are males in their mid 30’s, with families, who own homes. What are your key selling features that would keep your current customers and attract new ones of the same or a similar type? Focus on the 5 p’s of marketing:
Price
Product
Promotion
Place
People
If your best customers are males with families in their mid-30s, they would likely appreciate a window that is a reasonable price and middle-of-the-road quality - one that does the job and does not need to be replaced in a few years.
Think about how your customers would benefit from the place your product is made accessible and how it is packaged. Is it easy to get to these customers? They likely have busy lives with families and work. It’s important to think about how best you can service these customers. What promotion strategies can you use to reach these customers?
Google Ads can help your window and door company reach the customers you are looking for!
A) Google Ads
If any of your target customers use YouTube, search for products on Google and look at the shopping tab or use Google Maps, then Google Ads can reach them! HomeRank Ads can help make your ads specific and captivating for your window and door company to find the customers you are looking for.
Google Local Services Ads (LSAs) are a pay-per-lead advertising platform offered by Google that helps businesses connect with potential customers in their local area. LSAs appear at the very top of Google search results, above traditional paid ads and organic listings, making them highly visible to users.
Here are some key features of Google Local Services Ads:
Local Visibility: LSAs target users based on their location, displaying ads to individuals searching for services in specific geographic areas. This helps local businesses reach potential customers in their service area.
Pay-Per-Lead Model: Unlike traditional pay-per-click (PPC) advertising where businesses pay for clicks, LSAs operate on a pay-per-lead basis. Businesses only pay for qualified leads, such as phone calls or messages from interested customers.
Verification and Screening: Before being eligible to run LSAs, businesses must undergo a verification process and meet Google's eligibility criteria. This includes background checks for certain industries, such as home services, to ensure the safety and reliability of businesses listed in LSAs.
Businesses participating in LSAs may be eligible to display the Google Guarantee badge, which provides added assurance to customers. The Google Guarantee offers refunds for unsatisfactory services, up to a certain monetary limit, adding credibility and trust for users.
LSAs are particularly beneficial for local service-based businesses such as window and door companies. By leveraging LSAs, businesses can increase their online visibility, generate qualified leads, and grow their customer base within their local market.
A good SEO strategy helps your window and door business stand out and outrank your competitors.
B) Search Engine Optimization
Search Engine Optimization (SEO) is imperative to bring traffic to your website. It’s how you don’t get lost in the long list of window and door companies on a search engine results page (like on a Google search). It involves keyword research, content writing, and a lot of commitment! It may be beneficial for your window and door business to hire an outside company to take care of this for you! Here’s what most SEO companies would do for you:
Website Product Focus
Your website is often the first point of contact that potential customers will have, so it only makes sense to treat it like your Number 1 Salesperson!
When a user visits your website, it’s important they know what you focus on. What is your main product? What sells the most or makes you the most profit? An SEO company will make this the theme of your website and homepage. You may think making one product the focus would limit customers to your website, but it actually just increases the customers looking for this product and overall, can increase the traffic to your website!
Some tips to remember are:
Include high-quality photos and videos: This way your visitors can see your products and services in action. In fact, 90% of customers say that videos influence their purchasing decisions.
Ensure smooth navigation: Your website's navigation should be seamless, easily allowing visitors to locate desired information. Integrate clear calls-to-action (CTAs) throughout your website with buttons or links that prompt visitors to engage in particular actions, like reaching out for a complimentary consultation or getting an in-house quote.
Make sure your site is mobile-friendly: Did you know that over 50% of web traffic is now attributed to mobile devices? Therefore, it's crucial to ensure that your website is optimized for mobile viewing. Failure to make your site responsive could result in missed opportunities for business.
Fortunately, most web hosting services automatically resize websites for mobile viewing. It's worth checking if your host offers this feature and taking advantage of it to enhance user experience across all devices.
Content Writing
Content writing is a large part of SEO and is imperative to digital marketing for your window and door company. It’s important that you are continually creating content that uses keywords relevant to your business so that you increase your indexed pages on Google, and there is more content to be found through different Google searches. An SEO company will also create content for you by doing keyword research and creating a blog page or landing page for your website.
Link Building
Search engines like Google use backlinks (links from other websites to yours) as a ranking factor. High-quality, relevant backlinks can boost your website's search engine ranking, making it more visible to potential customers when they search for window and door-related keywords. This increased visibility can drive more organic traffic to your site. More specifically, local backlinks from local businesses in your area can be particularly valuable for increasing local website traffic and hopefully increase local business!
Encourage satisfied customers to leave reviews, providing credibility to your business.
C) Customer Reviews Sites
Customer review sites are online platforms where consumers can leave feedback, ratings, and reviews about products, services, businesses, or experiences they've had with your window and door company. These sites allow customers to share their opinions and experiences with others, helping potential customers make informed decisions about your business.
Some of the most popular customer review sites that would be relevant to the window and door industry are:
Here are some tips on how to use customer review sites to your benefit:
Claim your listings: This will give ownership of your listings on customer review platforms, making it possible to manage your company's details and address customer feedback. Prioritize claiming listings on Google and Facebook as they are the platforms people leave reviews on the most!
If you don’t claim your listings, you might be missing out on potential opportunities. These platforms are often the first place people search for window and door companies. Therefore, it’s important to make sure your company’s details are correct and up-to-date.
Encourage reviews: Get as many as you can! Encourage satisfied customers to share their experiences by leaving reviews on your listing. Follow up with emails or text messages post-service, incorporate review site links in your email signature and add testimonials to your website.
Respond to every review: Make sure you respond to all reviews, both good and bad. This shows potential customers that you care about the reputation of your company and appreciate their business. Try to personalize your responses by mentioning the services they received.
As tempting as it may be to respond negatively to not-so-great reviews, it’s important to remain professional. Remember, your audience is watching and if you lose your cool, it may deter potential customers from using your services.
Always keep in mind that customer review sites can influence consumers' purchasing decisions, as many people rely on reviews and ratings from others when choosing products or services.
4. How to Do Digital Marketing for Local Window Businesses Using Google Ads
Google Ads are an imperative part of digital marketing for window and door companies!
If you contact a business like us at HomeRank Ads to take care of your Google Ads, first we will meet with you to discuss the following:
A) Customer profile
We need to know who you’re targeting so we know how to tailor your ads to your preferred customers! This could include types of customers and geographic areas.
B) Your ad goals
Do you want to generate quality leads? Bring more traffic to your website? Get more people to contact you via your website or by phone? Whatever your objective, we can help with your ads!
C) Your budget
Your budget matters when it comes to Google Ads. You can set a manual cost per click or you can opt for automated bidding based on your goals, such as maximizing clicks and conversions.
We will do the work to track your the progress and success of your Google Ads and communicate with you the results. We will do keyword research so we know what your customers are searching for and track your conversions. As we monitor your ads’ progress, we will adjust our keyword targeting, ad focus, and bidding strategy to improve results.
5. How Can I Sell More Windows? - Quick Sales Boosting Tips
Selling more windows involves a combination of effective sales techniques, product knowledge, and customer engagement. Here are some tips to boost your window sales:
A) Effective Sales Techniques
There are many things that can boost your windows sales. You can focus on energy efficiency if you think the customer would be interested in saving on home heat. You can showcase quality and durability with a demonstration showing how they operate, highlighting security features and how they improve insulation. You can also offer financing options, discounts and promotions.
B) Product Knowledge
In order to sell windows, you need to know the various types, materials and features available. You should be able to explain the differences between a top-of-the-line window vs. a middle-of-the-road window to a customer and know what would be their best fit based on their needs.
C) Customer Engagement
A customer is more likely to buy from your business if you listen to them and you tailor your approach to suit their needs. Be transparent, honest, and responsive to their questions and concerns, and inform them if you think the window they would like to choose would not be a good fit. To build relationships with the customers share personal experiences with the windows or testimonials from others!
6. Free Digital Marketing for Window and Door Companies
Digital Marketing for Window and Door Companies can be a lot to invest in but it is worth the investment! Contact Profitworks for a one-time homepage improvement to your website for FREE!
There are many benefits to a one-time homepage improvement:
Customized to target your audience
Customized to bring more traffic to your website using Search Engine Optimization
Help you find a product focus and ways to market it right on your homepage!
Improve your loading speed
Increase user engagement time so they spend more time on your website!
If this is something you are interested in, contact Profitworks today!
7. Best Digital Marketing for Window and Door Companies
HomeRank Ads can take care of your Google Ads!
There are plenty of companies that offer digital marketing services, but what ones are the best for your window and door business? Here are a few things you should look for when searching for a company to do your Google Ads or SEO work:
A) Industry Experience
The marketing company that you choose should have experience in the digital marketing world, and having experience in the construction or home renovation world would be an asset. In order to do proper digital marketing the company should know what you do, and who you’re targeting and familiarity with this sector of business can make the digital marketing for your window and door company more successful.
B) Digital Marketing Expertise
When in contact with a marketing agency, they should be able to explain to you Google Ads, SEO, email marketing and how they would use these avenues to help grow your business.
C) Portfolio
If a marketing agency has had previous clients, specifically in your industry, they should be able to show you results on how they’ve used digital marketing to grow other window and door companies and how they plan to do the same for you.
D) Drive
A marketing agency that wants you as a client and is excited to start your digital marketing is one that wants to grow your business as much as you do! They communicate and collaborate with you, meet regularly, making sure you’re on the same page about your budget and the return they plan to make on your investment.
Contact HomeRank Ads today to speak with a representative excited to take over your Google Ads!
8. Digital Marketing for Window and Door Companies In Canada
Here at HomeRank Ads, we have had years of experience with home renovation companies. We have extensive knowledge on:
SEO
Google ads
Email marketing
Website optimization
We can show you client after client who has had increases in website traffic, quality leads and has seen growth in their business.
We are excited for any new client to see how digital marketing window and door companies can be very successful. We are a business that will take care of your digital marketing with care and integrity, constantly communicating with you and bringing you along the journey as we grow your online presence and ultimately your business!
