Windows and Doors Advertising - Ultimate 2024 Marketing Strategy Guide
While marketing has always been an important challenge to navigate, finding your presence in the online marketing world can be extra challenging. How do you take the time to learn about windows and doors advertising? How do you make your online presence unique compared to others? How do you make windows and doors captivating to online viewers? Follow this guide to keep up with online marketing strategies in 2024!
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Windows and Doors Advertising: A Guide
1. How Do You Market Windows and Doors?
Continue reading to learn more about windows and doors advertising! - Image Source
A - Search Engine Optimization
First of all, what is search engine optimization? SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. It includes keyword research to find the most common searches related to your business and making and optimizing content with those keywords. The goal is to get your business to rank high in position on a SERP (search engine results page - like a google search). Neglecting SEO would mean handing over those top spots on a SERP to your competitors!
B - Google Ads
While SEO works to put you at the top of a search engine, google ads gives you an even better chance at being seen. It could include an ad at the top of a search engine, display ads on another website, or YouTube ads that play before or during a video. For you, this may include ads at the top of a search engine when window installation in your area is searched on google. Or it may mean creating a charming YouTube ad showing a trendy window installation. If you don’t know where to start, click here to speak with someone at Homerank Ads.
C - Social Media
Social media is the perfect platform to show the uniqueness of your business. Sharing pictures makes your business appear more personable. For example display pictures of:
New trends
A trustworthy install
Your staff members
Exclusive offers
Through this, you can do effective windows and doors advertising online. Social media can help you keep current customers up to date on new products, new trends, and things happening at your business. It’s the perfect way to communicate with your customers and advertise how you are a business that can be trusted, which is arguably one of the most important things about a window and door business. To get more tips and optimize your social media pages, speak with an expert at Relevantly Marketing.
D - Email Marketing
Email marketing is a great way to send promotions directly to your customers. This may include home renovation grants, new types of windows that have new features, or examples of door installations. This can be shared in many ways but an email notification of a new promotion that goes directly to the customer’s device makes sure the customer is paying attention to your business without ever searching. For example, window and door companies can send emails about:
New 2024 trends
New modern windows
Installation highlights
Offers for repair
Email marketing is a great resource that you should be using!
2. Windows and Doors Advertising Strategy Tips
A - Find a product to focus on
If you choose google ads, finding a specific product to promote can catch the viewer’s attention. Remember, you only need to catch their attention on one thing to get them to click through to your website.
B - Optimize your website
Once you get the viewer to go to your website, it has to be captivating enough to keep them from exiting immediately. This means making the homepage relevant to the ad so that the viewer sees what they are looking for. It includes making the website easy to navigate and familiar to the viewer so they can easily get what they need and trust that your company will do the job they need completed.
C - SEO
There are probably thousands of window and door companies with websites and although you can make your website engaging, you can be one of thousands that show up in the list on a search engine results page. So how do you ensure your website gets seen when someone searches window and door companies? This is where SEO comes in and it starts with keyword research.
What do people search when they search for window and door companies? Those are the words that should come up on your website pages, through content writing and blog posts. This may seem overwhelming, but there are a lot of companies that can do this work for you!
D - Content writing and blog posts
You may think, who reads blogs anymore? But actually, whenever you search a question and come across an article, it’s likely that a blog, that has been optimized with keywords, will appear! Surprisingly, there are lots of blogs you can write that can be a positive addition to your windows and doors advertising and the searches relevant to your business. The great thing about doing this is:
It can highlight your expertise in your field and showcase you as a trustworthy business
It can generate leads to your website using specific keywords
It can encourage more viewers to contact you with questions (especially if you highlight a new trendy window style!)
3. Windows and Doors Advertising Ideas
So, if every window and door company follows these steps, how would you make your business unique in comparison? Here are some ideas for windows and doors advertising!
A - High quality imagery and video
This is especially important for social media. Pictures and videos can capture an audience in an instant. I’m sure you know you are more likely to pay attention to a picture or video or even read a page with intriguing visual elements. But it is imperative that those pictures and videos are high quality so that you brand yourself as a professional business who can do quality work.
B - Customer reviews and testimonials
The most effective form of marketing is still word of mouth marketing. What makes us trust a business the most? Hearing friends talk about a positive experience they’ve had with a company. What do we do before we stay in hotels or eat at new restaurants? Read reviews!
Ask your faithful customers to write a review and then post them to your homepage, or include them in your blog posts to increase credibility to new customers. You can also ask customers to leave reviews on Google My Business or Yelp so that if a customer finds your business, they can see direct reviews with a number of stars and positive, unique highlights of your business.
C - Before-and-after showcases
Showcase homes that have undergone window and/or door renovations in a before-and-after format. You can highlight the new aesthetic, the higher quality and/or the energy saving improvements.
4. Windows and Doors Advertising Examples
Continue to view more windows and doors advertising ideas - Image Source
This ad has exceptionally high quality imagery, with a product focus on windows that contribute to environment sustainability. This image has an element of symbolism as well which may cause a viewer to look at the image for longer to think about its meaning.
One of the most visually appealing types of windows and doors advertising - Image Source
This is a perfect before and after image, showcasing how it’s never too late to switch to this brand and how much better it could be. The important part here is making the after side to the right look much more inviting and a positive living space.
An excellent testimonial to showcase your trustworthy business - Image Source
This review points out that the entire process was seamless, and every aspect of the process was presented with exceptional customer service.
5. Window Marketing Ideas
There are many things we should think about when marketing a business and one of the most important is a customer profile. Ask yourself the following questions:
What kinds of customers do you typically get?
What ones make the most profit?
What ones bring in extra business?
What ones are easy to work with?
Knowing who you service makes it easier to know how to market to them.
For example, if your window and door company mostly services homeowners in a certain area within a certain income bracket, find out what it is that gets them intrigued. What do they like about your business?
Is it the mid-range pricing?
Is it your quality work?
Is it the ease with which they can contact you in between their busy life as a family?
Poll your customers and find out the answers to these questions so you can highlight this on your website, in your content writing, and in your google ads!
6. Is Door to Door Marketing Still Effective for Window and Door Companies?
Well, it depends! Yes, if you have proper access and good staff who are very well trained. This is where customer profiling is important. If you know the type of customers that are the best for your business, you can find them. But finding them and knocking on the door is only the first step. Your staff needs to know:
What you offer
Why it would be beneficial to the customer
How to make it sound intriguing
If they are knocking on someone’s door who has kids in the family, it would be important for your staff to highlight your seamless and time-sensitive process of installing new windows and doors!
7. How Do You Market a Door?
A - Customer profiles
Understanding to whom you are advertising matters, as different types of doors cater to various needs. Are you selling to:
Homeowners?
Other businesses?
Builders?
Architects?
Your marketing must be tailored to your customers!
B - Key selling features
What makes the doors you’re marketing stand out? It could be:
That they are easy to install
They are energy efficient
They are secure
They are Modern-looking
Identifying and highlighting your key selling features is an important part of marketing a door.
C - Warranties and guarantees
Highlight any warranties or guarantees you can provide when marketing doors. It is always a plus to the customer to have some extra security with their purchase.
Windows and doors advertising can be a challenging task and can take significant time to learn, however it is imperative that your business competes in the online marketing world.
After reading this article, you may be able to do some of these strategies on your own. Make sure to start small, but never neglect the importance of increasing your presence online through different strategies mentioned in this article.
Maybe you don’t have time to learn and implement these strategies. Let us lighten the load and take care of the google ads for your windows and door business! Get in touch with Homerank Ads today.
