Google Ads Troubleshooting - Ultimate Guide - Fixing & Maintenance
Are you having trouble with your Google Ads? We’ve put together HomeRank Ads Google Ads Troubleshooting Ultimate Guide to help you out!
This guide will give you some solutions to the most common problems you might encounter with your Google Ads and some fixing and maintenance tips.
With over 15 years of expertise, HomeRank Ads has helped home improvement companies from local HVAC services to real estate businesses with their digital marketing strategies and get more leads. Work with us today!
1. Google Ads Not Getting Sales Results
There are several reasons why you might not be getting the conversions you’d hoped for. Here are some solutions for Google Ads troubleshooting:
A) Appropriate Keywords:
Ensure that your keywords are relevant to your business and products/services.
Use a mix of broad match, phrase match and exact match keywords to make sure you are including keywords that your target audience is searching for.
B) Compelling Ad Copy:
Craft ad copy that clearly communicates your products and services.
Include your keywords in your ad copy to improve visibility and relevance.
C) Quality Landing Page:
Make sure your landing page is relevant to the ad and provides a seamless user experience.
Optimize your landing page for conversions, with clear calls-to-action and relevant content.
While there may be more reasons why you aren’t getting optional sales results, these ideas are a good starting point for your Google Ads troubleshooting.
Google Ads troubleshooting doesn’t have to be difficult - contact HomeRank Ads for help!
2. Google Ads Not Showing
If your ads aren’t showing it can lead to a lot of frustration on your end. Here are some Google Ads troubleshooting solutions to get your ads up and running:
A) Campaign Status:
Check the status of your campaigns and make sure they are set to "Enabled" and not paused or removed.
If your campaign has just been created, give it time as they won’t automatically go live. It takes 24-48 hours for newly created or edited ads to be reviewed to ensure they meet all policy requirements.
B) Billing Issues:
Check if there are any financial issues with your account, such as an expired credit card or insufficient funds.
Make sure your account hasn’t been suspended. If you have been abusing promotional code, have requested a chargement or have suspicious account activity. Google may suspend your account. You can learn more about suspended accounts and how to resolve the issue here.
C) Targeting Settings
Review your targeting settings, such as location, language and devices. If these are too narrow, it might limit the visibility of your ad.
Make sure your targeted audiences are relevant to your ad. Again, if these are too restrictive it could affect its visibility.
For more insight on Google Ads troubleshooting for inactive campaigns, check out the helpful video below.
3. Google Ads Not Loading
Another frustration you might encounter with your Google Ads is if they simply aren’t loading. Below are some solutions to this problem.
A) Browser Issues:
Although Google Ads are generally supported by up-to-date versions, try using a different web browser. Sometimes, browser extensions or settings may interfere with the loading of pages.
It could be cached data and cookies causing problems. Simply clear your browser's cache and cookies and try loading Google Ads again.
B) Firewall/Security Software And Browser Extensions:
If you have a firewall or security software it could be blocking access to Google Ads. Temporarily disable these tools to see if they are causing the issue.
Disable browser extensions to identify if any of them are causing the issue. It’s possible that extensions are interfering with the proper loading of your Google Ads.
C) Network Connections and Service Outages:
If your internet connection is slow or unstable it could result in the failure to load web pages.
It could also be an issue with Google itself. If there is a service outage, it may affect your ability to access the platform. Visit Google's status page (https://status.google.com/) to see if there are any reported issues.
While these may not be the reasons why your ads aren’t loading, they are quick and easy tips to start with your Google Ads troubleshooting.
If your Google Ads aren’t loading, change your browser, check your network connection or clear your cache.
4. Google Ads Balance Is Exhausted
As the saying goes, “You’ve got to spend money to make money.” While this saying may be accurate, if your Google Ads budget is exhausted it could be financially hurting your business. The following are some solutions for Google Ads troubleshooting when it comes to your budget:
A) Review Campaign Budgets:
Take a look at the daily budget settings for your campaigns. If you've reached the limit, your ads may stop running until the next day.
If you're consistently running out before the end of the day, consider increasing your daily budget to ensure that your ads continue to show.
B) Analyze Campaign And Ad Performance:
Identify high-performing campaigns and allocate a bigger budget to maximize your results.
Also examine which ads, keywords, and targeting are performing well. Make changes to improve the efficiency of your campaigns and maximize the return on your investment.
C. Review Billing Thresholds:
Once your costs reach a certain amount, you may be billed. Check your settings to understand your billing threshold and adjust if needed.
Additionally, you can set up billing alerts in your account. You’ll be notified when your balance is getting low or when you're getting close to reaching your payment threshold.
If you need additional help understanding your Google Ads billing threshold, watch the below video for more information.
5. Invalid Headline Error
If you receive an "Invalid Headline" error in Google Ads, the headline you've entered for your ad doesn't comply with Google's ad policies. Here are some common reasons for the "Invalid Headline" error along with some solutions:
A) Character Limits, Grammar and Punctuation:
Make sure your headline doesn't have a disallowed character, has exceeded the length limit or has been formatted incorrectly.
Check your headline for any spelling, punctuation or grammatical errors. Sometimes, these can result in the "Invalid Headline" error. Plus, you want your potential customers to see you as a professional and having these types of errors could give them a negative impression of your business.
B) Review Google Ads Policies:
Ensure your headline doesn’t contain prohibited content. Policy violations can include content related to weapons, drugs, adult content, and sensitive events.
Your headline cannot be misleading and needs to accurately represent the product or service you're advertising. It also cannot make false claims.
C) Relevance and Trademark Issues
Your headline needs to be relevant to your ad copy and landing page. There should be a clear connection between what the headlines promise and what users will find when they click on your ad.
Check if your headline includes unauthorized trademarks or brand names that you don't have the legal right to use.
When it comes to Google Ads troubleshooting headline errors, it’s always best to refer to their policies and guidelines so you’ll avoid this issue.
Review Google’s policies and guidelines to ensure you wont have an invalid headline error.
6. Maintenance Tips and Tricks
Once your ads are running and performing well, you want them to stay that way. Here are some tips for maintaining your Google Ads for best results:
A) Regularly Review and Update Keywords:
Periodically identify high-performing keywords and add new ones, while removing underperforming or irrelevant ones.
Keep an eye on your list of negative keywords to prevent your ads from showing for irrelevant searches. This helps improve ad targeting and reduces wasted ad spend.
B) Monitor Quality Score And Conversion Tracking:
Pay attention to your Quality Score, which is influenced by factors like ad relevance, landing page experience and click-through rate. A high-Quality Score can lead to better ad positions and lower costs.
Regularly review conversion tracking to measure the success of your campaigns. Analyze the data so you can better understand which keywords and ads are driving conversions.
C) Targeting And Remarketing:
Experiment with different targeting options such as demographics, locations and device preferences to reach potential customers.
Use remarketing campaigns to target users who have previously visited your website. This will help you reconnect with potential customers and encourage them to take action.
If you are regularly monitoring and managing your Google Ads you’ll be more likely to see success in your marketing strategy.
For more ideas on how to optimize your Google Ads, check out the video below.
HomeRank Ads Google Ads Fixing & Optimization Services
If you are still struggling with Google Ads troubleshooting, it might be worthwhile to consult the experts. At Homerank Ads we specialize in:
Google Display Ads
YouTube Ads
Google Map Ads
Google Search Ads
Plus, we also offer ongoing Google Ads Management services. Reach out to us today!
