There are many benefits to advertising online. Just like any brand, using Google Adwords for HVAC companies allows you to marketing your business to the people who are likely to be interested in your services, while filtering out those who aren't. If you aren’t sure about how to start using Google Adwords for HVAC, here are suggestions to help you out.

HomeRank Ads can help your business begin using Google Adwords. Take your HVAC company to the next level by getting in touch now.

How To Use Google Adwords for HVAC Companies

1. What Are Google Adwords Used For?

To help you start implementing Google Adwords for HVAC, it’s important to understand what they are and how they work. Google Ads — formerly known as Google AdWords — allow you to make bids for ad placements that will drive traffic to your business.

These placements can be found in:

Google's Search Engine Results
Google Display Network which includes Google Maps, YouTube and Google Play.

Some benefits of using Google Adwords are:

A) Automating your digital marketing strategies: You have the ability to tailor your ads to match the goals of your business. For example, you might be looking to generate more phone calls or drive traffic to your website.

B) Getting your ads to your desired audience: Use location targeting to focus your ads on specific geographic areas where your HVAC services are offered.

C) Setting keywords for your target audience. We’ll talk about this more in the next section, but keywords are the terms your desired demographic is searching for online.

Since it's one of the most popular and widely used advertising platforms globally, using Google Adwords for HVAC can have a positive impact on your online marketing strategy.

Learn more in the video below.

2. How Can I Advertise My HVAC Business Using Google Adwords?

Now that we’ve discussed using Google Adwords for HVAC businesses, you can think about starting your marketing campaign. In short, a Google Adwords campaign is set of ad groups that share a budget, location targeting, and other settings. These can be used to organize categories of products or services that you offer.

Did you know?

Your account can have more than one campaign running at a time
Each campaign will have one or more ads group

Google Adwords offer a variety of campaigns that can be tailored to suit your marketing needs. Here is a list of each type:

Performance Max campaigns
Search campaigns: Text ads on search results
Display campaigns: Image ads on websites
Video campaigns: Video ads on YouTube
App campaigns: Promote your app on many channels
Smart campaigns: Set up and automate campaigns with Google AI
Shopping campaigns or Performance Max with Merchant Center feed: Product listings on Google
To read more indepth about each campaign, check out this article.

Once you’ve decided on the right campaign for your business, there are a number things you need to consider:

A) Keywords and Targeting: As previously mentioned, these will allow you to reach your desired audience through their location and word or phrases they might be looking for. For example, if your HVAC business services the Kitchener area, a possible keyword to use would be “HVAC in Kitchener.”

B) Budget: You have complete control over the budget you select and you can modify it whenever necessary. There’s the option to manually set bid amounts for clicks on your ads or allow Google AdWords to handle it for you. Just make sure that your budget aligns with the average amount you're comfortable spending on your campaign each day.

C) Ad copy: Decide what you want your call to action to be and provide any necessary information needed for your target audience to follow through. This could be links to your webpage, a phone number or even visiting your business in person. Make sure your your ad copy is clear, concise and compelling to encourage your customers to take action.

While this isn’t an exhaustive list, you can find more about campaigns in the video below.

3. How Do I Get More Clients For My HVAC Company?

A good marketing plan should employ multiple strategies. Along with using Google Adwords for HVAC, you can also try incorporate some of these methods:

A) Update and optimize your website: If you’ve invested your time and money into creating an appealing Google Adwords campaign, the last thing you want is for your customer to be frustrated by your website and turn to your competitors. Here’s some tips for creating an appealing website:

Make it easy for customers to contact you. Display your phone number and other contact information at the top of your website and make sure inquiries are responded to in a timely manner.
Highlight customer testimonials that show your HVAC company goes above and beyond.
Consider writing a blog that demonstrates your expert knowledge of the industry.

B) Use targeted email marketing: If someone subscribes to receive messaging from you, they are already interested in the services you provide. Use this to your advantage by sending special offers, updates and other information relevant to your business.

C) Manage your online reviews: If someone takes the time to comment, whether positive or negative, a response from the company will to be appreciated. If the customer is unhappy, it’s important to engage respectfully and try to provide a solution. Others will see how you react.

These are just a few suggestions but if you use Google Adwords for HVAC, along with a well rounded marketing strategy, you’ll likely see success.

Adding Google Adwords for HVAC to your marketing plan can help drive traffic to your business.

4. Do Facebook Ads Work For HVAC?

Absolutely! Just like Google AdWords for HVAC businesses are effective if done correctly, so are Facebook Ads. Here are some reasons why:

A) Visual Content: Facebook is a visual platform, and HVAC companies can showcase the quality of work through images and videos. This helps potential customers build trust in the services you provide.

B) Engagement and Interaction: Social media sites are driven by engagement and interaction. Users can like, comment, and share your ads, helping to increase visibility and potentially reach a broader audience through social sharing.

C) Targeting Options: Just like Google Adwords, Facebook offers targeting options to help you reach specific demographics, locations, interests and behaviors, allowing your ads to be seen by relevant audiences.

D) Remarketing: You’ve probably noticed that ads start to pop up in your newsfeed related to topics of products you’ve seached before. Businesses on Facebook can target ads toward individuals who have previously interacted with their brand. Engagement with your brand can take various forms, such as:

Visiting the website
Adding products to the cart
Completing a form, or
Accessing the contact us page

E) Better customer service: Facebook ads offer two-way communication by allowing customers to provide feedback on products and services. This helps HVAC business owners in addressing client concerns and enhancing services based on customer demands.

As we mentioned above, there should be many elements to your online marketing strategy and Facebook Ads is likely a good option.

Get help with your online ads by reaching out to HomeRank Ads

Trust The Professionals At HomeRank Ads!

If you need more help with your Google AdWords for HVAC, contact Homerank Ads. We are highly experienced and are able to create captivating and engaging ads, and track its progress. We are experts in search engine optimization and keyword research and can create traffic to your website through your Google AdWords!