Using Google Ads with Social Media, Email, and SEO
In today's digital age, having a comprehensive online advertising strategy is essential for businesses of all sizes. While there are many channels to choose from, using Google Ads is a proven way to drive traffic to your website and increase brand awareness.
However, using Google Ads alone may not be enough to achieve your advertising goals. In this article, we'll explore how integrating Google Ads with other channels such as social media, email marketing, and SEO can supercharge your advertising strategy and help you reach your target audience more effectively.
To learn more about what’s involved with running Google Ads for your business, contact the digital marketing experts at HomeRank Ads today.
Getting Started Using Google Ads:
1. The Benefits of Google Ads
Google Ads should be an essential part of any modern business’ digital marketing plan.
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create ads that appear on Google's search engine results pages (SERPs) and other websites within the Google Ads network.
One of the main benefits of using Google Ads is that it allows businesses to target their ads to users who are actively searching for their products or services. This makes Google Ads an effective way to increase website traffic and generate leads. See our post here where we go into detail about 6 great reasons to try Google Ads.
Similar to traditional physical advertising, knowing your audience is essential to crafting effective, potent digital ads.
To augment your demographic targeting, Google Ads offers advanced targeting options such as:
Demographics
Interests
Location
Using each of these options in tandem helps businesses reach their ideal customers.
For example, Google makes it very easy to target specific locations with your ads:
One of many powerful targeting tools within Google Ads.
You can choose your targeted location via postal code, or simply by setting a radius around your head office.
As you can see in the bottom right quadrant of the image, Google also provides specific stats for each selected location, so you can see if any area is over or underperforming.
This is just one of many audience-targeting tools available on Google Ads.
Using Google Ads in combination with other channels (see below) can further improve its effectiveness and drive better results for your business.
2. Social Media Advertising
Try to prioritize ads on whichever social media your target audience uses the most.
Social media advertising is another powerful channel that can be used to complement Google Ads (by “channel,” we mean the ways in which a company “communicates with and reaches its customer segments”).
Social media platforms such as Facebook, Instagram, and LinkedIn offer advanced targeting options similar to Google Ads, as well as tools for creating visually appealing ads that can capture users' attention.
By using social media advertising in conjunction with Google Ads, businesses can expand their reach and target different segments of their audience.
For example, if your Google Ads campaign is targeting users who are actively searching for your products, your social media ads can target users who have previously shown interest in your brand but haven't yet made a purchase. This allows you to engage with your audience at different stages of the customer journey and increase your chances of converting them into customers.
If you want to learn more, there are many resources online that go into detail about how social media ads work, as well as what other large brands have done in the marketing space.
3. Email Marketing
Email marketing requires consistency without being spammy.
Email marketing is another effective channel that can be integrated with Google Ads to improve its effectiveness.
By building an email list of subscribers who have expressed interest in your brand, you can create highly targeted email campaigns that promote your Google Ads.
For example, you can send an email to your subscribers that highlights your current Google Ads campaign and offers a discount code for users who click through and make a purchase. This not only increases the visibility of your Google Ads campaign but also encourages users to take action and convert. To learn more about different email marketing strategies, check out this great research-backed article by SuperOffice.
Additionally, you can use email marketing to retarget users who have previously clicked on your Google Ads but didn't convert. By sending them targeted emails with relevant offers, you can increase your chances of converting them into customers.
4. Search Engine Optimization
You can use Google Analytics to track both the success of your ads and your SEO performance.
Search engine optimization (SEO) is the process of optimizing your website and content to improve its visibility and ranking in search engine results pages (SERPs).
While SEO may not be a direct advertising channel like Google Ads, it can complement your Google Ads campaigns by increasing the organic traffic to your website. Make use of SEO techniques such as:
Each of these techniques help improve your website's visibility and attract more organic traffic from search engines. This can help to reduce your reliance on paid advertising and increase your long-term ROI.
Additionally, by analyzing your Google Ads data, you can identify high-performing keywords and use them to optimize your website's content for SEO. This allows you to create a cohesive online presence that aligns with your advertising strategy and strengthens your brand's visibility across multiple channels.
We recommend working with a professional SEO company for the same reasons as we recommend a pro-Google Ads company: SEO requires an enormous amount of consistency and data management, so delegating that work to a group that already knows what they’re doing will highly increase your chances of success.
5. Best Practices for Integrating Channels
You’ll need to work with a team if you want to make the best use out of all the channels available to your business.
Integrating multiple channels in your online advertising strategy can be complex, but by following some best practices, you can optimize your strategy and achieve better results.
Following these best practices will help you get the most out of your business’s digital advertising, whether you’re using Google Ads or another platform.
Define your advertising goals and target audience to ensure that each channel is aligned with your business objectives.
Create a consistent brand message and visual identity across all channels to improve your brand recognition and recall.
Track and measure the performance of each channel to identify areas for improvement and optimization. This can help you to adjust your advertising strategy and allocate your budget more effectively.
Test and optimize your advertising campaigns to improve their effectiveness and ensure that you're getting the most out of your advertising budget.
There are of course many other fine details that will improve the engagement you get through each of your channels.
Testing over many months or working with a pro-Google Ads company will help you discover and master those details as well.
In conclusion, using Google Ads as part of a comprehensive online advertising strategy can be a powerful way to drive traffic to your website and increase your brand awareness.
By integrating Google Ads with other channels such as social media, email marketing, and SEO, you can supercharge your advertising strategy and achieve even better results.
By following best practices and continually testing and optimizing your campaigns, you can create a cohesive online presence that aligns with your business objectives and strengthens your brand's visibility across multiple channels.
So, if you haven't already, consider integrating multiple channels in your online advertising strategy today and see the difference it can make for your business.
